And it's no surprise we are downloading Apps like crazy. Not only are more people turning to a career in software development, but the sheer variety and volume of Apps out there means consumer App spend is expected to reach over $160 billion by 2022.
Creative application developers are constantly busy coming up with new ideas to turn into the next viral hit. Whether it's to help with shopping, travel, lifestyle, wellbeing or communication, or whether you're looking to create the next Candy Crush, roughly 4000 apps are added every day to meet mobile users appetite!
In such a competitive environment, what's going to make a mobile user hear about your App, and make them download? Your social media presence is key. Are you doing enough to get your brand to stand out and cause a stir?
Let's get you noticed on social media!
Your App business needs a marketing plan in order to understand your target audience and reach out to the right people. The content you're going to feature on your social media needs to make sense to your target users, and be strategically researched and beautifully presented. Not only should it encourage more downloads, but it should be able to cause a stir too.
Regular consistent content on a variety of different platforms will highlight your brand's expertise in your sector and help your business build a fantastic reputation. Followers should be engaged with what you have to say, and quickly understand the link between what your socials are saying and what your App can do for them.
Our team are ideas people! We've worked with App startups and larger brands, so we can empathise with your journey and your unique needs. The market is changing so fast, that you're going to need creativity, commitment and care to make a strong impression online. Don't worry, we've got this!
Our experience with social media and the reputation we've built speaks for itself. Our service is fully customisable to what your App business requires. We get involved in putting together an initial marketing strategy and setting up social accounts. Our research into your niche sector is thorough, before we begin creating standout content in whatever form you choose. And it doesn't stop there! Creativity is part of our DNA, so we're always looking for ways to make your campaign better and even more successful.
What you can expect:
- Social pages bursting with trending insights, product benefits, industry news and more.
- Regular newsletters filled with company activity, promotions, interviews and fun.
- Detailed blogs that feature sector 'hot topics' to capture the reader's interest.
- Orchestrated emails that deliver the objectives and market the product.
- Website content that's informative and striking so visitors understand your App brand.
- Custom graphics that follow your brand guidelines and stand out from the crowd.