The New World of Hair and Beauty

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The New World of Hair and Beauty

Published 
July 9, 2020
The New World of Hair and Beauty
W

e’re entering a new age for hair and beauty professionals, as all the rules and regulations of the post-Covid world come into effect. All of these guidelines have been designed to keep both professionals and customers as safe as possible while being as close as possible to a return to normality. We’re also sure that every professional will be going above and beyond to make sure every single customer that walks through the door is not only safe but still has that enjoyable experience they had pre-Covid.

Hygiene is at the centre of keeping everyone safe, unsurprisingly. Every surface has to be wiped down and disinfected after every customer, to make sure there is absolutely no chance of any germs hiding anywhere. Every professional is also required to wear a mask, a visor and a plastic apron which should be replaced with each new customer, once again ensuring that there is absolutely no chance of infection.

Professionals have also been recommended to cut down on “small talk”, making sure that there is no chance of infection due to germs being exchanged while talking. We have to remember that this is all being done to protect our professionals as much as it is to protect customers. Coming into quite intimate contact with that amount of people in a day without any precautions would be massively dangerous, and it’s only right to take these steps to protect ourselves.

Those working mobile appointments will be dealing with the most hygiene regulations, as they move from one building to another, and the need for cleanliness for these professionals is higher than ever. The absolute worst-case scenario would be to transfer the virus from one to another, so professionals working between salons must do everything they can to maintain hygienic at all times.

The number of customers allowed in a building at any time will also be limited and this will work alongside new booking systems for every kind of hair and beauty treatment. This new booking system has been a long time coming for the hair and beauty industry in the UK - queuing for a haircut these days seems archaic and old fashioned. Now customers can schedule their appointments weeks in advance, choose the stylist or beautician that they prefer, and pay by card before they even get there.

There are many options on the menu for salons and spas, but each business has to make the choice of what they are looking for in a system. This will depend on the customers that the business caters to, with younger customers much more ready to use a mobile app, while older customers might prefer a website. There’s also the cost of it all, which needs to fit your business. There’s no point paying too much if there’s no need for it.

Change can be a good thing, and we think the move towards bookings is a positive one. However, the lack of personal interaction between professional and customer will not be a welcome change for many in the business. Business owners too will see a slump in customers as not everyone is ready to get back out into the world and will still prefer to stay at home for personal or health reasons.

The hope at the moment is that customers will slowly be trickling back into salons as all the work that was required of salon owners to make things safe has been completed throughout lockdown. Additionally, with pubs, bars, and restaurants now open again, people have a reason to get all dressed up, prepped and preened again, so new customers will be coming in the door to get ready for their socially distanced nights out.

It may look like a new world in so many ways, but the strength and resilience of the hair and beauty industry has long been evident – and we know that hairdressers, barbers and beauticians hold a special place in the community. So, we have every confidence that they will make it through this period of adapting and thrive at the other end.

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