EMAIL
MARKETING
‍CONTENT

Make your customers
journey the right
one through email

OUR SERVICES
Email Marketing Content Service

EMAIL

"Selling to people who actually want to hear from you is more effective than interrupting strangers who don't."
Seth Godin
Building up trust with your customers is an essential component of all marketing. Successful businesses understand the need to grow a relationship with their audience. Quite often that may take time, but it's definitely worth it.

Anyone that's signed up to your mailing list is already showing an interest to buy. No matter the size of this group, how you decide to progress is an important decision. Email marketing can be a fantastic tool to get your message across to a captive audience. It can help confirm your brand and promote your offering. But only if the content is right!

Too forceful, and you'll put people right off. Too ambiguous, and you'll create utter confusion. But... insightful and relevant, and you could close the deal and boost revenue!

Our team will work with you to create custom emails that deliver the right message.

Here's how we orchestrate the process:

Plan

We can work with a marketing brief you may already have and any previous campaigns you've tested. Our team will research the market and create a custom plan for you. Whether you need a series of emails or one standout message, that's no problem. We'll devise the best strategy to use and make sure it's in sync with your objectives.

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Writing

Your emails are personal and need to carry a humanised touch. But they also need to grab attention immediately. Otherwise you won't get the recipient passed the subject line! Our team of talented writers will create the perfect message that mirrors your voice. A successful campaign should balance professionalism with personality. We're on it!

Setup

You've got your emails and you're ready to send. We have experience working with a variety of different mailing platforms. So if you need us to get you completely setup, that's no problem at all. We'll check everything is in place for your email marketing to go out when you need it. Ready to make a statement in your readers' inboxes!

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OUR WORK
THE NUMBERS

4B

People use email in 2021 globally

158%

Higher CTR with social sharing buttons

59%

Of consumers say emails affect their decisions

EMAIL MARKETING INSPIRATION

Our inboxes can get clogged up with all kinds of emails. Clients and colleagues, friends and family, retailers and recruiters...it can get pretty noisy pretty fast.

When you're trying to make an impact by email, perhaps take inspiration from some of these memorable attempts.

Knitted retailer, Wool and the Gang opted for a personal direction in one of their recent promo emails, with "Plans Tonight?" as the subject. What resembled a typical friendly conversation starter from your 'bestie', ended up being a subtle plug for their woollen merchandise and encouragement to 'stay in and knit'.

Boxycharm recently went for a more pressurised angle with: "LAST CHANCE: This box will be gone forever!" Sure it's bold, but the theme kept the reader engaged throughout the email. Eye-catching is definitely the way to go when you're up against heavy competition.

There are plenty of other examples too - using bold statements, teasers, personalised introductions, comedy etc. You need to find the style that's right for your audience, that gets your emails opened, clicked and remembered every time.

Speak to us about choosing the right Email Marketing strategy for your brand.