We agree! The global FinTech market is growing so quickly that it's projected to be worth a staggering $310 billion by 2022.
The integration of technology into regular financial services has allowed so many brands to improve their entire processes. Whether that's how consumers can use their services, or the way it's delivered to them, or improvements in analytics for better operations, or more. Innovations in FinTech have not only made things better, but they've opened up entire new markets and a host of new opportunities.
FinTech startups alone rose from 12,200 in 2019 to 26,000 in 2021. COVID-19 may have slowed down some investment opportunities, but progression has never dwindled. Inspiring founders have been working on breakthrough technology and new companies have continued to emerge.
It's not as easy as just setting up new solutions though. FinTech brands are faced with heavy regulatory challenges. That's hard for new founders, but tough even on the more established brands that have to clash with new compliance minefields.
There's massive cybersecurity risk, fast-moving technological trends, funding pressures and extremely stiff competition to beat along the way. It's no wonder that FinTech firms are crying out to get their brands noticed in the market and make a lasting impression to their customer base.
The right exposure on social media is the way to go!
A FinTech brand needs to establish their strategy first and foremost. Who are you targeting and what's your message going to look like? Mapping out a plan for your social content is very important. There's no point only telling your followers how great your FinTech solution - they need much more than that...!
Regular consistent posting on different social platforms will help support your brand's reputation. Showcasing your knowledge of the industry, discussing the future of FinTech and new advances, and building the trust of your followers along the way. It's all about engaging your audience but growing your credibility too. Are you absolutely sure your socials are geared up for all that?
Creative FinTech content for your brand!
We're ideas people here at blazon, and you'll be relieved to know creative juices flow through us like the River Nile!
We've built up extensive knowledge of the Financial Services market and worked with an array of brands supporting their social media. It's all about understanding your unique business and individual set of objectives. There is so much continuously changing in the world of Finance and Technology, that you'll need creativity, commitment and care to make a strong impression online. Don't worry, we've got this!
And you'll love the way we work. We've worked on various creative marketing campaigns on social media for clients that range from early startups right through to larger established brands. It's all about delivering a fully customisable service that's also flexible.
Whether you need an initial marketing strategy created, your social accounts set up, content creation, or all of the above and more, we'll be on-hand to suggest the best plan for you and help you achieve your goals. And it doesn't stop there! Gosh no! Creativity is part of everything we do, so we're always looking for ways to make your campaign better and even more successful.
What you can expect:
- Social platforms filled with topical insights, brand values, industry updates and more.
- Regular newsletters packed with business news, market trends and interesting facts.
- Detailed blogs that discuss trending sector issues to capture your audience's interest.
- Orchestrated emails to help support your marketing strategy and goals.
- Website content that's informative and comprehensive so visitors understand your FinTech service.
- Custom graphics that follow your brand guidelines and stand out from the crowd.