SOCIAL MEDIA
FOR FINTECH
BRANDS

Creative ideas for your FinTech business

"There's going to be more change in the financial services industry in the next 5 years than there's been in the last 30." - Dan Schulman

We agree! The global FinTech market is growing so quickly that it's projected to be worth a staggering $310 billion by 2022.

The integration of technology into regular financial services has allowed so many brands to improve their entire processes. Whether that's how consumers can use their services, or the way it's delivered to them, or improvements in analytics for better operations, or more. Innovations in FinTech have not only made things better, but they've opened up entire new markets and a host of new opportunities.

FinTech startups alone rose from 12,200 in 2019 to 26,000 in 2021. COVID-19 may have slowed down some investment opportunities, but progression has never dwindled. Inspiring founders have been working on breakthrough technology and new companies have continued to emerge.

It's not as easy as just setting up new solutions though. FinTech brands are faced with heavy regulatory challenges. That's hard for new founders, but tough even on the more established brands that have to clash with new compliance minefields.

There's massive cybersecurity risk, fast-moving technological trends, funding pressures and extremely stiff competition to beat along the way. It's no wonder that FinTech firms are crying out to get their brands noticed in the market and make a lasting impression to their customer base.

The right exposure on social media is the way to go!

A FinTech brand needs to establish their strategy first and foremost. Who are you targeting and what's your message going to look like? Mapping out a plan for your social content is very important. There's no point only telling your followers how great your FinTech solution - they need much more than that...!

Regular consistent posting on different social platforms will help support your brand's reputation. Showcasing your knowledge of the industry, discussing the future of FinTech and new advances, and building the trust of your followers along the way. It's all about engaging your audience but growing your credibility too. Are you absolutely sure your socials are geared up for all that?

Creative FinTech content for your brand!

We're ideas people here at blazon, and you'll be relieved to know creative juices flow through us like the River Nile!

We've built up extensive knowledge of the Financial Services market and worked with an array of brands supporting their social media. It's all about understanding your unique business and individual set of objectives. There is so much continuously changing in the world of Finance and Technology, that you'll need creativity, commitment and care to make a strong impression online. Don't worry, we've got this!

And you'll love the way we work. We've worked on various creative marketing campaigns on social media for clients that range from early startups right through to larger established brands. It's all about delivering a fully customisable service that's also flexible.

Whether you need an initial marketing strategy created, your social accounts set up, content creation, or all of the above and more, we'll be on-hand to suggest the best plan for you and help you achieve your goals. And it doesn't stop there! Gosh no! Creativity is part of everything we do, so we're always looking for ways to make your campaign better and even more successful.

What you can expect:
  • Social platforms filled with topical insights, brand values, industry updates and more.
  • Regular newsletters packed with business news, market trends and interesting facts.
  • Detailed blogs that discuss trending sector issues to capture your audience's interest.
  • Orchestrated emails to help support your marketing strategy and goals.
  • Website content that's informative and comprehensive so visitors understand your FinTech service.
  • Custom graphics that follow your brand guidelines and stand out from the crowd.
If you're serious about growing your FinTech business, posting the right social media content is vital.
OUR SERVICES
INTERESTING FACTS

$131B

Net worth of the largest global FinTech, the Ant Group

28%

Of the top 50 FinTech companies are in the lending sector

$10.8T

Value of total digital payment transactions by 2025

STARTUP INSPIRATION

We love a success story. Millions of startups form every year across the globe, but only 50% of them actually make it. So when a founder does hit the big time, it's great to draw inspiration from their journey.

Few startups are more inspirational than Canadian multinational, Shopify. It started life in 2004 as Snowdevil, a humble online store itself selling snowboards. That's before friends Tobias Lütke, Daniel Weinand and Scott Lake took a hard look at the e-commerce market. They decided they'd build their own platform instead using all their programming knowhow. Two months in development, and they launched Shopify as we know it, in 2006.

The company currently boasts a global market share of 22%. In January 2021, there were roughly 1 million Shopify stores running in 175 countries. So what's the appeal and why has it become so successful?

Setting up your own e-commerce store via Shopify is easy. It doesn't take long and doesn't need massive investment. The likes of Gymshark, Kylie Cosmetics and Fashion Nova are all diehard fans.

The business started with a simple idea and a desire to fill a gap in the industry. The founders have created something that's uncomplicated but effective. In fact, many other great success stories have begun with the same modest beginnings.

Inspiring entrepreneurs with passion and grit can create profitable companies, yes. But given the right tools, they can elevate an entire industry!

TALK TO US

Incredible marketing for your FinTech brand is within reach!

Tell us what you need and let's talk.

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