Creative ideas to get you more attention online

"If you think it's expensive to hire a professional, wait until you hire an amateur."

The recruitment industry is big business and getting bigger. It's worth over £37 billion to the UK economy, and is one of the most competitive industries to cut through.

The Coronavirus pandemic has affected the economy massively, particularly unemployment rates. Recovery from it is slow, but relies on employers finding the best staff to take their business from red to black. The right recruiter can make the difference!

Recruitment agencies are getting more creative as the years go by (probably why we enjoy their company so much!). Innovations in AI, analytics, remote working, diversity and more, has helped both startups and larger organisations source the best talent and serve a greater pool of clients.

Cutting through the competition is no easy feat, and recruiters need to stand out to hiring clients...and fast! Showcasing your recruiting expertise is vital, and proving you've got what it takes to succeed.

How about some more exposure on social media?

As a recruiter, you need to first establish your plan for social media content - who are you targeting and what's your message going to look like? Your strategy may have multiple strands, in order to attract both clients and candidates as well as a potential wider audience, but that's nothing that careful research and methodical planning can't solve.

Consistent posting across a variety of social platforms can do wonders for your brand's reputation. You should be thinking about displaying your industry knowledge, promoting your agency's USPs, but also engaging your followers with insights and advice. Earning trust and credibility as a recruiter is hugely important, and can make the difference between success and failure. Are your socials doing enough to tell people what your brand is all about?

The blazon team are all about ideas! We've been fortunate to work with some fantastic recruitment brands over the years and gained valuable knowledge about this dynamic industry. It's all about understanding your unique business and individual set of objectives. With so much going on in this market, you need creativity, commitment and care to make a strong impression online. Don't worry, we've got this!

We're confident you'll love the way we work. We've built up experience in a variety of creative marketing on social media - just ask any of the recruitment brands that we've supported. We believe in delivering a fully customisable service that's totally flexible. Whether you need an initial marketing strategy put together, setting up social accounts, content creation, or all of the above and more, we'll be on-hand to recommend the best plan and help you achieve your goals. And it doesn't stop there! Creativity is part of everything we do, so we're always looking for ways to make your campaign better and even more successful.

What you can expect:
  • Social platforms filled with topical insights, company values, market news and more.
  • Regular newsletters packed with business updates, interviewing tips, market insights and fun.
  • Detailed blogs that feature trending sector topics to capture the reader's interest.
  • Orchestrated emails that target both client and candidate.
  • Website content that's informative and comprehensive so visitors understand your recruitment brand.
  • Custom graphics that follow your brand guidelines and stand out from the crowd.
If you're serious about growing your recruitment business, the right social media content can get you there.


Of recruiters rank email marketing as the most used channel to reach candidates


Of candidates research a brand's reputation before applying for a job


Of job seekers use a mobile device to look for a new opportunity


We love a success story. Millions of startups form every year across the globe, but only 50% of them actually make it. So when a founder does hit the big time, it's great to draw inspiration from their journey.

Few startups are more inspirational than Canadian multinational, Shopify. It started life in 2004 as Snowdevil, a humble online store itself selling snowboards. That's before friends Tobias Lütke, Daniel Weinand and Scott Lake took a hard look at the e-commerce market. They decided they'd build their own platform instead using all their programming knowhow. Two months in development, and they launched Shopify as we know it, in 2006.

The company currently boasts a global market share of 22%. In January 2021, there were roughly 1 million Shopify stores running in 175 countries. So what's the appeal and why has it become so successful?

Setting up your own e-commerce store via Shopify is easy. It doesn't take long and doesn't need massive investment. The likes of Gymshark, Kylie Cosmetics and Fashion Nova are all diehard fans.

The business started with a simple idea and a desire to fill a gap in the industry. The founders have created something that's uncomplicated but effective. In fact, many other great success stories have begun with the same modest beginnings.

Inspiring entrepreneurs with passion and grit can create profitable companies, yes. But given the right tools, they can elevate an entire industry!


Incredible marketing for your recruitment brand is within reach!

Tell us what you need and let's talk.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.