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Frequently Asked Questions

Startups

Why do you only work with startups?

We've got a bit of a soft spot for startups to be honest, having spent years building various businesses. Some have succeeded, some have failed, but all have taught us tons about what it takes to grow a business from scratch and how to manage the challenges. Founders need as much support as they can get (we appreciate that first-hand!), and we're here to help.

What kind of startups do you work with?

Every shape, size and flavour! We've worked with startups in a variety of different sectors across the globe, and love learning about new markets and niche territories. Whether you're an early-stage startup, scaling business or a brand with great traction, we can't wait to support your growth.

How much experience do you have with startups?

Ummm, how long have you got?!! Our co-founders have over 30 years combined professional expertise working as entrepreneurs and alongside an array of startups. Safe to say we've picked up a thing or two about what is required to grow a business. We've seen so many founders over the years succeed, fail and everything in between, and our team's collective talents can help your startup too.

I already have a co-founder, can you still help me?

Absolutely! We believe in building close long-term relationships with all our clients and it's our mission to become an extension of your team. Whether you're a solopreneur or have a co-founder, even if you have a larger team in place too, there's a place for blazon to seamlessly support your efforts. We're happy to take your marketing efforts off your hands, saving you time to concentrate on other aspects of the business - but if you want to get stuck in and involved, that's fine too!

App Development

I'm a non-technical founder with no app experience - can you help?

Definitely! We've built numerous apps ourselves, and have an in-house team of experienced software developers whom we trust to get the work done to the best possible standard. We've gone through bad experiences ourselves in the past, so we appreciate first-hand the things that typically go wrong with developing an app. That's why our clients with zero technological knowledge rely on us to 'speak tech' and liaise directly with the developers on their behalf. We'll manage the entire process for you, translating all the technical jargon into meaningful updates.

I've got app experience already - how are you different to just sourcing a developer?

Even if you have technical know-how, we're betting that as a founder you probably don't have a ton of free time?! Which is why our team manage the entire development process for you and save you time to focus on other aspects of your startup. We ensure all costs are kept as affordable as possible, within your budget, and our process is completely flexible. App development can be a stressful, all-consuming process, so we're here to make life simpler for you. Having a team of reliable, expert developers that share the 'blazon-startup-passion' means you'll receive the best service and one step closer to a viral product!

Website Design

I already have a website setup but I just need content?

That's fine, we can help you put together the content you need to fill those pages, or improve what's already there. Our team of in-house content writers and graphics designers can put together whatever you need - whether that's descriptions, animations, blogs and more. Research is a massive part of our process, so we'll assess your niche sector and competitor activity, to learn more about what your target audience needs to see on your site. From there, we'll help you put together engaging content that'll keep your visitors online for longer, and encourage them to convert to customers.

I don't have the budget to invest in a fancy website for my startup!

...and that's the case for so many founders, just like yourself. We understand that bootstrapping startups are working against tight budgets, and that's why everything we do is about affordability and flexibility. We can work with whatever circumstance you have, and if that means creating a simple one-pager website for you to begin with, that's no problem. We're interested in building long-term relationships with all our startup clients, so as you grow, we'll support every new stage. Your website can grow alongside, so just tell us what you need and we'll put together a bespoke strategy that's right for you.

Investment

I don't even have my pitch deck ready!

Don't worry, we can support you at all stages of the investment process. If you've already got a draft business plan and pitch deck, our in-house team will make the necessary adjustments for you to get it up to scratch. And if you haven't made a start, then no worries - we have the experience to help you put everything you need together, ready to impress. We can even help you gain the confidence you need to go in front of an investor, whether it's your first pitch or your thirtieth, with the right training and coaching.

How many investors do you have in your network?

We have a wide range of investors at our disposal, personal contacts that we've known for some time that we know invest in a variety of different sectors. We make all the necessary introductions ourselves on your behalf, so that your first meeting goes smoothly and comfortably. The beauty of personally introducing our startup clients to our network of investors, is that we already know the inner workings of their startup businesses, including a detailed overview of the founders behind them - and it makes everything far more efficient, with a greater chance of success.

Can you help with the legal documents of the investment process?

Yes - and we're proud to officially partner with Seedlegals who support our startup clients with everything they need to properly set up investment partnerships. We'll manage the entire process for you, and ensure your documentation is fully accurate and finalised on time. And we'll keep you personally updated throughout the process.

Do you charge a referral fee for investor introductions?

Every single investment relationship is different (much like your startup!) and therefore the financial terms of the arrangement will vary across every transaction. Before we proceed with anything, we'll find out the exact terms of the proposed arrangement, and disclose everything to you first. If there are any additional charges, or referrals fees, or other types of commission payments, we believe in complete transparency and will always openly discuss this with you. Once you are happy to proceed, we will make the introductions and move forward.

Marketing

Do you create all content yourself?

Yep! We have a team of talented content writer and graphic designers, who expertly research every client's startup and then create regular content in-house. We love learning about niche sectors and getting to know your startup in more detail. Great content is created by people with great understanding, and our team are adept at finding out what's trending, what conversations are taking place that your startup needs to be involved in and what will work best on your social platform. It's about emulating your brand's voice seamlessly, so no-one guesses you've got a dream team supporting you behind the scenes! All written content will be SEO-compliant, and all graphics will be one-of-a-kind - to be frank, we create a LOT of content every day, so we know what works and are happy to take the pressure off your shoulders!

How do you secure influencer introductions?

As your personal support and "confidante", we'll do anything we can to get you in front of the right people to help your business grow. Tons of research across a variety of social media platforms, creative methodology to intercept their attention, engaging introductions to promote your brand on your behalf, and even scheduling meetings with your team. We'll use our industry know-how to try and give your startup that extra exposure online, to really boost growth and more opportunity. Influencers come in all forms: so it could be someone who's vocally passionate about an issue in your niche sector, someone well-known who would be ideal to endorse your product/service, someone who actively seeks out founders/startups like you, or something else. The question we always ask is this: can a collaboration of some kind with this individual help your startup grow? If the answer is yes, we're on the case for you!

What kind of network contacts do you have and how will that help my startup?

Over the years, we've built up a 'black book' of trusted contacts that can offer a product or service to startups in a variety of different sectors. And we want to share that with you! As our client, you'll get access to any support you require, whether that's legal, financial, investors, networking or more. And if we don't have the right contact to introduce you to, we'll make sure we source someone on your behalf. We're representing your startup, after all! Think of blazon as your agents, going out into the world and representing your startup. We're a scrappy passionate bunch, and once you're a client of ours, we'll talk about your startup to as many people as we can, on your behalf. Whether it's on-boarding new users, showcasing your industry knowledge, raving about your product, or something else you need, we'll shout about how great you are to, umm, everyone! Founders need as many people championing them as possible, and that's what we're here for.

Do you get paid a referral fee for external contacts you introduce me to?

It depends on the contact and the solution they're helping you with. There are some startup contacts for which we have that we have paid agreements in place with, however for some we're happy just handing you a phone number. We'll always disclose to you the full nature of any agreements we have in place, after all, true team members are always honest and transparent with each other aren't they?! Our overall mission is simple: we want to connect you with trusted providers that can help solve a problem you're facing (if we can't solve it ourselves), and once you're a client of ours you get access to everyone in our international startup network.

Pricing

How does your pricing work?

Our entire service is custom to every individual startup founder. You tell us what you need to grow your startup, and we'll put together a bespoke proposal for you. As easy as that! We'll even throw in a couple of different options, so you can decide what's best for your budget, your business and for you. The best place to start is to have a chat with our founders about your startup, we'll give you some pointers straight away on the call and discuss your individual objectives.

I want to learn more about blazon before committing, is that ok?

Absolutely, and we'd love to find out more about you. Complete the form in the same way as above to get through to our team, or feel free to drop us a message via our social pages or an email. Let's have a chat about what you need!

There are some things on your list that I don't need help with.

Absolutely, and we'd love to find out more about you. Complete the form in the same way as above to get through to our team, or feel free to drop us a message via our social pages or an email. Let's have a chat about what you need!

Do you require clients to sign into a long-term contract?

Not at all - that makes no sense for your startup, and we believe in utter flexibility. All our services can be cancelled at any time, and (other than a few tears shed to see you go!) there's absolutely no obligation.

Do you provide any consulting services for some general advice?

Yes we do, and quite often founders come to us to ask for advice based on our expertise. It's a great way to to get an unbiased opinion and find out what you can do better in your startup's growth. We'll take a look at everything you're doing so far, and give you personalised recommendations to improve your marketing and business operations and help your growth. Drop us a message and we can schedule in a call right away.