Getting the right
message across

Website Content Service


"Websites promote you 24/7. No employee will do that."
Paul Cookson
Think of your business website as your shop window. It's the first place your customer is heading when they want to know more about you. It's also the most fickle destination spot where they'll likely spend the least amount of time.

Did you know that it only takes about 50 milliseconds for your website to make its first impression? In that time, a user will decide whether to stay or leave! Thereafter, visitors spend on average 45 seconds on a site before their next steps. The saying: 'Don't judge a a book by its cover' definitely doesn't apply to website design!

Once they've browsed your site - you'll get contacted, they'll stalk your social media, or give up! That means your website needs to make a statement... and fast!

How long has it been since you considered a website refresh?

Whether you're creating a new site from scratch or making adjustments to an existing one. We can provide you with the impactful content you need on every page.

Here's what our team can do for you:


We'll discuss your plans for the site, and devise a detailed strategy for the content. Your brand guidelines are crucial so that everything prepared is in sync. We'll research your other marketing material as well as analyse the competition. So that there's a coherent message that's simple to understand and fits within the market. If a customer comes to your site and it doesn't make sense, we've lost them. The goal is to ensure everything aligns, and our experienced team will support you every step.

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Improvements to existing text, or complete overhauls are no problem for us! We'll write you content that will look great on your website and appeals to your audience. Every word gets analysed to make sure it fits with SEO. After all, we want your website to rank highest on Google and perform well organically. Thus we use simple language, shorter sentences and clever descriptions. Creative wordplay is our speciality!


Impactful text needs striking imagery and you'll have access to a team of graphic wizards. They can create any kind of artwork you need for the site, in high resolution and fit to size. We ensure the graphics support the words and vice versa - the ultimate double act! Maya Angelou said: "You can't use up creativity. The more you use, the more you have."

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The blazon team are a bunch of perfectionists, so we love to double check everything. And your website content is no exception. We'll make sure we've carefully proof-read everything before sending it over to you. We'll then ensure it looks suitable live on the site, with your layout and style. And don't worry if you need support in testing the finished version. Our team have created enough websites between us to recognise a good one. We're here to help you reach your goals and get to number 1 on any search engine!



Seconds for visitors to form an opinion about your site


Of site visitors won't return after a bad experience


Google searches done every second or every day


This may sound superficial, but 75% of people will judge a website's credibility based on its design and content. And they'll form that opinion pretty darn quick. So it pays to think about your format carefully. There are currently over 1.86 billion websites online - that's plenty of inspiration at your disposal.

The most visited site in the world is Google, and their website is perhaps as unique as they are. A simple search bar on a blank page is all they need to function. There are no adverts, no articles, nothing else to distract or confuse. The first Google Doodle was launched in 1998, for the annual Burning Man event, and their dedicated team of Doodlers ensure that this popular (and only) added feature on the site keeps their visitors engaged and entertained.

Apple's website celebrates minimalism in much the same way, albeit with a retail focus. Their range of products are promoted in a simple yet striking fashion, letting their imagery do much of the talking, with concise descriptions and strategically-placed videos. The brand is synonymous with design and style, and they've created a website that mirrors it beautifully.

Capturing your brand through your content marketing is vital, and OSM are perfect examples. They're not your typical developers, and their website is as quirky and personable as they are. The language of the text, the colours on the pages, the comedic references - it all works to showcase what they represent. And that's not it. Since they identify more of their site visitors will be on a mobile device, their site has been designed exclusively for the mobile user.

Lots to think about when setting up a new site or giving your existing one a refresh, right? Contact us to learn more about how we can help your business.